In this episode of Tag Me Podcast, we’ll be learning social media tips from Content Creator, Karen Rosalie of Rosalie Agency. She will be sharing how she uses social media to get all of her clients, some of her clients product shot lists for social, and more. If you are interested in learning product shot tips or how she works with Sephora brands like Summer Fridays to create content for social media - stay tuned. She also shares tips for editing product shots.
Karen's Social Media:
Instagram @karen.rosalie
Instagram for Rosalie Agency @rosalie.agency
CONNECT WITH US ON INSTAGRAM: https://www.instagram.com/tagmepodcast/
In this episode of Tag Me Podcast, we’ll be learning social media tips from Content Creator, Karen Rosalie of Rosalie Agency. She will be sharing how she uses social media to get all of her clients, some of her clients product shot lists for social, and more. If you are interested in learning product shot tips or how she works with Sephora brands like Summer Fridays to create content for social media - stay tuned. She also shares tips for editing product shots.
Karen's Social Media:
Instagram @karen.rosalie
Instagram for Rosalie Agency @rosalie.agency
CONNECT WITH US ON INSTAGRAM: https://www.instagram.com/tagmepodcast/
Audrie Segura: 0:08
Audrie Segura: 0:00
Audrie Segura: 0:00
Welcome to Tag Me, a Social Media podcast. We’ll be connecting with successful people and brands on social media to share their tips and best practices with you. My name is Audrie and in this episode we’ll be learning social media tips from Content Creator, Karen Rosalie of Rosalie Agency. She will be sharing how she uses social media to get all of her clients - some of her clients social media product shot list - her product shot tips and more - so stay tuned. Karen’s social media handles are linked for you in the episode notes. Thank you for tuning in, now let’s learn a thing or two about social media from Karen. She creates campaigns and ads for brands like Summer Fridays, Guess, and Moroccan Oil - and her work has been featured in Bazaar, Allure, and InStyle!
Karen Rosalie: 0:50
Hi, Audrey. Thank you for having me.
Audrie Segura: 0:52
I'm sure a lot of people listening have your product photos saved in their instagram folders. But for people who may not know, you explain a little bit about what you do and how you get started.
Karen Rosalie: 1:02
I'm the founder of Rosalie Agency and we're content creation team based in downtown L. A. And we work with beauty brands to create photos and videos.
Audrie Segura: 1:11
How did you get started doing that?
Karen Rosalie: 1:13
I mean, I've always been a photographer, and I think when I first started freelancing, I just decided that I wanted to work with the team and work with brands. And so here we are.
Audrie Segura: 1:23
How has social Media played a role in your career?
Karen Rosalie: 1:26
I would say I get 100% of my clients through social media, and that's actually really insane because I don't do any marketing or I don't do any paid ads. And so usually all my clients find me other to refer through referral or through my images on Social.
Audrie Segura: 1:42
So your product shots obviously speak for themselves. Do you think you're doing on social media that's really helping you lock these clients? And is that what you're posting or the quality of the brands you're working with?
Karen Rosalie: 1:52
I think our images really speak to brands because there's a elevated element to it, right? It feels produced. But then there's also an element that feels very organic, so it also could have been just like it looks like it's place in real life, and I think that's where we come in is that we bridge advertising versus, like, social media content where that where, like every girl can. D'oh! So we're kind of in between. Like, I think our images are very like organic, but it's also elevated. And that's why brands like come to us, and I want us to shoot for them.
Audrie Segura: 2:25
Absolutely. I agree. I think we all know that editorial shots don't perform as well in social, but we also know that product shots I need to look as nice as possible and and send some type of a message about the brand of product to the audience looking so that being said, What makes a great product shot for Social?
Karen Rosalie: 2:42
Ooh, and I think that has changed a lot. In the beginning, it was all flat lays, and that's what I could have gotten known for. And it was like product in the middle of like a lot of other props. What I'm seeing now more is just like straight product shot of where you can really feel the texture, and that's what I've been doing a lot in 2019. It's just really like juicy ooey gooey like texture shots where you can really like feel the product off your screen.
Audrie Segura: 3:07
Wow, I love how that I have seen a lot of your product shots center like that, especially for summer Fridays. Yeah, how do you capture texture in a shot? You have to use the product itself?
Karen Rosalie: 3:18
Yeah, and I think technically it's like you, Just you. You just zoom all the way in, and it's like having good lighting so you can light the product. Sometimes it looks different to your eye versus shining a flash on it. Um, so it just depends on which products some products need more work than others.
Audrie Segura: 3:33
Yeah, it's so funny because I'll see product shots especially, or is I'm like, Wow, this lotion looks so good in this picture, But then I'll put it on my face, and I'm like, Why doesn't he look the same? So do product shots differ depending on the social platform they're going to live on. And do you take that into consideration when you're shooting
Karen Rosalie: 3:49
for sure? And that's how we always have to ask brands beforehand like, Where is this image goingto live? We've been doing a lot more's like for Sephora Web shot. So that's like super bass like Like super just clean white, very technical, right? Like just super e com. But then, if it's gonna live on Social, then you have a little bit more creativity and more fun to just be creative and be more wild with the shot on you can. And typically, um, Now we're getting more clients as say, like they want a four by five crop. Whereas in if you do it for Web or whatever, it's gonna be a landscape or square shots. So we take that into consideration.
Audrie Segura: 4:26
Yeah, I actually just found a cheat sheet for all the social media platforms and all their sizes so I can share that with you after I awesome. And if anyone else wants to see it, I actually shared it on the Tag me podcast Twitter, which is where I share all news related to Social. So since you're an expert in product shots, what are some tips for people or brands taking shots of product?
Karen Rosalie: 4:47
I feel like a lot of brands. Sometimes they'll look to other brands and it might not necessarily work for your products. So like like, I'll have brands that come to me with shot lists with this inspo picture of a product that's like, maybe like tube form, right? But then for their product, it's like in a jar form, and that image is not gonna translate the same way. So I think like if brands are trying to create images that will capture like their audience, they kind of need to know, like, How does it feel like, how can we translate it in picture?
Audrie Segura: 5:22
So at this point, you've worked with so many brands and so many credible brands. What should brands be posting on social media about their products? I like to do.
Karen Rosalie: 5:31
I mean, for me the most fun when I'm doing it. And I think if you're having fun creating the images and that will really translate right, So I love when brands want to tell their brand story, whether it's the product formula or where or how to use this product. I love doing like like product usage shots, right, like, um, how many like what the amount of that you should be putting on your skin and how it like transfers? What ingredients? Um, I love to any chance like that. I think branches definitely include an educational element to their social images, and it's not just like pretty,
Audrie Segura: 6:10
yeah, I agree. I think a lot of brands, especially if they don't have a huge budget, get this idea in their head that they need to be posting on their feet every day. But I think quality is really important. So what would your feedback beyond that, if you know they can only afford to pay someone XML and they have maybe a few images that won't spread out through the whole month? Would you recommend you know them taking the photos themselves or just posting at a frequency that would allow them to have quality content over over, just like posting every day?
Karen Rosalie: 6:40
Yeah, for sure. And the packages that we give to our clients is really just like 15 to 20 images, and that doesn't last time the whole month. So for them I recommend half like brand produce content and then half user generated content. So I think like having a community for your brand is very important, So whether it's seating products to influencers getting the images back. I think brands conduce a lot with not paying for content, but just like getting it from their communities. And I think like if you learn just basic editing, like disco putting a filter on it, that's just like Welcome to 2020. You can really create a beautiful feed with justice go filter and user generated content.
Audrie Segura: 7:21
Absolutely. I love that you mentioned user generated content because it's so important it allows you to engage with their community. And it also allows you to build a community on social and that way of people come to your platform. They can kind of see what the brand is, who's using the brand, and it really helps tell the story. But I also love that you mentioned Apse. So besides Vsco, what other APS do you like using on your phone that help you edit a photo quick? Obviously not for the brands are working with but her yourself.
Karen Rosalie: 7:49
Yeah, actually, so I have the new iPhone 11 Max pro, and now Apple has this, like new in camera editing, like up you just hit, like go to the photo on on photos and then you hit at it. And then there's all these customization that you can do is so like you can turn up the exposure. You can put a filter. Money can change the degree of the filter he put on it. Actually, that's my first pass. I'll do it there first and then I'll put it in Vsco.
Audrie Segura: 8:15
Oh, wow. Yeah, What are some of your favorite Visco filters?
Karen Rosalie: 8:18
Definitely the A series like a six a nine like, but I don't like to put like too many filters. I think, like maybe a couple years ago when it first launch, it was like hype. Bees like hype. Siri's like it was all about the filters. But now I feel like less is more. What
Audrie Segura: 8:33
do you think is best when editing products? Is it really good high lighting? Is it last saturation more saturation, or does it just depend on the product in the mood and the vibe the brand is trying to go for?
Karen Rosalie: 8:46
Yeah, I think that's a really good question, because it product is definitely different from like people on model editing, because what products you can really punch the clarity and you can punch the contrast to really make it pop. And that is, I would say, that's my secret sauce is to just, like, add a little bit more contrast, and you typically would really push the light in the dark. I would've. I mean, that thing's that, though. Like I for our images, we try to down our Sorry, keep the highlights down so that nothing gets blown out right? And then you can increase the contrast that way and up the clarity and all the little details. Because with product, you really again you want to feel it off your screen?
Audrie Segura: 9:21
Yeah, I love the clarity feature. And they go, Yeah, So what would you suggest to photographers or creatives in terms of what they should and should not be doing on social media to get more work and showcase their experience because you've been killing it and you're doing a great job. But doing it
Karen Rosalie: 9:36
Thank you, I think, um, the lesson for their socialist to fake it till you make it. If you go on your way to a meeting, that even if it's just with a friend and instagram and say on my way to a meeting, it really is just like showing people like what it is, but behind the scenes and that way, brands at higher. You can know what it's like to work with you before they work with you. Right now there's like vetting process on social.
Audrie Segura: 9:59
Yeah. Do you usually take your jobs in the D M? Or do you have them reach out to an email? So it's more professional?I never, ever answered DM like people sliding into my demands being link. What's your Rate? And I just don't answer. It has My my emails are all like in my bio, and I always direct them to my emails because I can't keep track of enquiries if it's not through email. Like if I If I start taking enquiries through DM, then it's a slippery slope from there, you know, then it's like there's already a lot to keep track
Audrie Segura: 10:29
of. Absolutely, in your experience, what have you found it Something really important in creating product for brands to have in your contract,
Karen Rosalie: 10:38
I would say you have to have to set your deliverables immediate like right off the bat, because otherwise, like that piece of information, will be what you can point to in the end when there's an overage, when there's confusion as to what the actual deliverables are. That way, everybody's on the same page.
Audrie Segura: 10:57
And do you ever put in there how many times you'll edit it or the amount of time you spend editing it? Yeah, we have two rounds of
Karen Rosalie: 11:03
revision, and usually we stay within that time frame with certain clients. If they want to go over like three, then we usually just wave it and give it to them. Um, but yeah, I think it's really important to just put, like how many photos were getting, how many videos you're getting, how many round of revisions, how long it takes to shoot everything. So again, you guys are all exactly on the same page because everything could be good from the start button towards later in stage in the project, you don't know like why it problems could arise.
Audrie Segura: 11:32
Yeah, since you've worked with so many fashion and beauty brands, what are most of the deliver ble requests for you in terms of what they're asking for for social? So what I've
Karen Rosalie: 11:41
seen it's like maybe like three or four different types, right? So either it's A. It's a solo hero product shot. Or it's product uses shot or it's a product texture shot or it's product with model.
Audrie Segura: 11:54
Got it? Yeah. Yeah, this all makes sense. It sounds about right. Yeah, and usually it could
Karen Rosalie: 11:58
be just like a mix of a bunch.
Audrie Segura: 12:00
Is there anything else related to social that you want to share? I think social
Karen Rosalie: 12:04
can easily be taken too seriously. And I would really like to see kind of more transition back to when Instagram first started. And it was just, like, a little bit more organic and more like this is my day today and less so produced.
Audrie Segura: 12:18
Yeah, I agree. I think I stopped taking my personal feed so seriously. And that's why I've been posting a lot more lately because I'm having fun. And a lot of my content is about this podcast. And I'm not worried so much about the editing. I'm just like here. This is what I'm doing. You can check it out here. Yeah. Yeah, Cool. Um and then is there anything that you were working on that's posted on social? That you're sharing on any social platform that we can support you with? So we have
Karen Rosalie: 12:44
just started. Our video service is more seriously last year. So we're still going through rounds revision right now. But pretty soon they will all be launching. And I'm very excited about that.
Audrie Segura: 12:54
What? Or who do you want to create videos for?
Karen Rosalie: 12:58
That's a tough line I think of. I work with so far brands right now, and I think I just want to keep working with more. So for brands Seophora and more Loreal brands. We'll
Audrie Segura: 13:05
jump into some rapid fire questions. Who is someone on social media You would love to work with? Person or brand?
Karen Rosalie: 13:11
Who? Kim Kardashian. Where
Audrie Segura: 13:13
can people follow you on social?
Karen Rosalie: 13:15
Um, on my instagram handle. Karen dot Rosalie.
Audrie Segura: 13:18
Perfect. If someone wants to work with you, how did they get a hold of you through my email? All right, guys, you heard it. Here. Thanks so much for being a guest on the tag me podcast
Karen Rosalie: 13:27
and thank you for having me. Audrie
Audrie Segura: 13:29
If you want to follow Karen on social media her channels are linked for you in the episode notes!Thank you for listening to this episode of Tag Me. If you enjoyed it give us a shoutout on on IG @TagMePodcast. Let us know what you learned from the episode. Make sure to subscribe, so you are always up to date on Tag Me episodes. If you have feedback on the podcast, guest suggestions including topics, or you want to be a guest, visit us on IG @TagMePodcast and click the email button or slide in our DM. This podcast is for you, so please let us know how we can improve. We look forward to hearing from you and connecting with you on social. Don’t forget to to Tag Me!